![]() Sharp also knew his online visitors were intensely interested in Drexel's images because the site's average visitor spent more than 14 minutes there, which is an extraordinarily long time online. In fact, most of the thousands of opt-ins had discovered the site after they saw the URL on television ads or on two-to-four page spreads in magazines such as House Beautiful and Art Digest. Sharp knew a great deal of the appeal of Drexel's site and products is visual. ![]() Sharp knew his opt-ins could be a gold mine, if he could find a way to efficiently and effectively communicate to them. We used the data we gathered for a variety of internal purposes to learn about who looks at us (the majority were female), but we hadn't been good about responding back to them." In fact, no broadcast messages had ever been sent to opt-ins. ![]() Senior VP Sales Will Sharp says, "We had tens of thousands of names. Drexel Heritage, one of the top furniture manufacturers in the world, started collecting opt-in email addresses from site visitors interested in high-end furnishings almost two years ago.
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